Discovery & Strategy Phase
Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.
UX Planning & Information Architecture
Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wire-framed and documented. This is the blueprint phase of the project.
Creative Design Mockups led by Website Designer
In this phase, website designers roll up their sleeves and start applying color and designs to the wire-frames submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.
Responsive Web Design & Back-end Development
All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All front-end coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.